What Matters to You?

Let me ask you a question I ask my clients all the time.

What matters to you?

This has been coming up a lot in my conversations with practice owners.

When we’re talking about team profitability,

bonuses,

who we should keep,

who we shouldn’t keep,

or what the finances are telling us...

I ask a very specific question:

How have YOU been defining success in this role?

And usually, my clients haven’t really sat with that.

They're just running the practice.

Doing the things to keep everything afloat.

So in our partnership, I give them time to think.

To reflect.

To zoom out and define how THEY want their practice to look.

So we start by putting numbers around it.

For example.

What's the weekly caseload requirement for each clinician?

How many clients are they ACTUALLY seeing on a weekly basis?

What is their retention rate?

Are they getting new clients, but not holding on to them?

If so, why?

What does availability look like?

Are they willing to do the work in the way the practice needs the work to be done?

If your practice serves clients who want to be seen in person,

but a clinician will only see clients virtually,

that matters.

What about notes?

Are notes being completed on time?

Or are you constantly having to stay on top of documentation?

These are the things you have to sit with.

Because it’s really hard to manage people

when you don’t have a clear standard you’re managing to.

Not a feeling.

Not an assumption.

Not “I think they’re doing a good job.”

A standard.

And when success hasn’t been clearly defined,

everything else becomes harder.

Managing.

Having conversations.

Making decisions.

MAKING MONEY.

Defining success as the practice owner is part of the job.

And everything else builds from there.